Unfortunately, in this day and age, corporate Learning and Development departments still view the learning function as a series of interventions. Furthermore, many are using learning models and tools that date back to the 1960’s, and even the 1940’s. Models that have been revisited by academics and subsequently found to be of low validity due to a lack of bodies of evidence, are still being regarded as gospel within the industry today – and it is widespread. The Learning Pyramid and learning styles such as Visual-Auditory-Kinesthetic are just two such examples. Further yet, Learning and Development departments have been slow to move away from practices and tools that were suitable for the Industrial Revolution era, but that do empower the strategic aspirations of CEOs who wish to address emerging opportunities that create competitive advantage. Nor do they empower pivoting to address threats and disruptions.
Such trends include: remote digital working; the evolution of internal technological platforms (think Amazon, and its website platform that evolved into Amazon Web Services and Prime Video), and the growing usefulness of Artificial Intelligence – to name a few. These trends characterize what has become known as The New Global Knowledge Economy. The manufacturing and selling focus of the Industrial Revolution no longer holds much competitive advantage for many companies; products manufacturing can be outsourced to just about anywhere now, and it’s difficult to beat the costs of production in China anyway. Besides, products and services are easily emuhlated by competitors.
Instead, knowledge is the new currency. Hundreds of companies are able to manufacture smartphones, yet Apple and Samsung are the leaders. A myriad of companies can create a search engine – yet Google is the leader in the field. The ‘x-factor’ for the leaders is knowledge. Knowledge that has created more useful and effective products. Indeed, there is a proven link between learning and innovation. Yet, more Learning and Development departments can be found to be running traditional management development and coaching programs, and soft skill interventions, than can be found running interventions that develop the competencies required to compete in the New Knowledge Economy. L&D managers are still deliberating on deploying learning tools that are on the decline, such as mobile learning; gamification – and the like. To compound this, many L&D leaders fixate on coaching; training; mentoring; leadership. This single role-cluster, myopic view of L&D goes something like this: “We do learning. We create and deliver the program and tick the box, and that keeps EXCO quiet.”
L&D leadership needs to start thinking a little more like ‘mini-economists’; marketers and organizational development practitioners, to shift closer to practicing Strategic Human Resource Development. Strategic HRD is a state of the L&D department having such a deep understanding of the business it is meant to support, and being so aligned with corporate objectives, that everything they do directly drives corporate objectives in a measurable manner. It is a state that that is far beyond simply conducting a Training Needs Analysis, and setting Learning Outcomes. An L&D department that practices Strategic HRD, is a multi job-cluster role that is actually included in the corporate planning process, as the C-Suite realizes an L&D department that practices Strategic HRD is an enabler of the strategy, and C-Suite often will not set some strategies without first consulting with L&D as to whether it is able to transform the talent they will need to deliver the proposed corporate strategy.
Up-skilling the talent required for the business transformations that deliver corporate strategy is just one of the multiple role clusters of new generation of strategic L&D departments: nowadays, L&D is expected to run Change Management Engagement initiatives too – witness the increasing number of L&D job advertisements these days, that require the L&D candidate to have a Change Management certification. Furthermore, L&D is seeing the gradual addition of yet an additional role-cluster: the domain of Organizational Culture and Engagement. This domain is a natural expansion of the L&D role, as it requires the specialized ‘hearts and minds’ knowledge, as well as the communication and intervention execution competencies that are found in L&D professionals. The role of Talent Management is also being increasingly amalgamated with L&D: the L&D job advertisements have been decreasingly using the title ‘L&D Manager’, and increasingly referring to ‘Talent, Learning and Development Manager’. Some go further by advertising for a ‘Talent, Learning and Organizational Development Manager’. Recently, L&D advertisements reflect that organizations are further upping the ante for L&D, with some of them calling on candidates to be qualified AGILE Scrum Masters, who actually manage Organizational Development implementation project teams.
It’s no longer just about Learning for L&D. As the L&D professional’s knowledge transfer tasks continue to be reduced by Learning Management Systems, L&D departments are under pressure to find new ways to deliver value, and the with the rate and direction at which the role has been evolving, we say “so far, so good”.
An L&D department that has an excellent fit with the business, and empowers the strategy as described in the previous paragraph, is known as Vertically Integrated. The L&D department also needs to possess what is known as Horizontal Integration: a high level of integration with other H.R functions. Often, L&D is a separate function from Talent Management, and is always separate from the HRBP and Employee Relations function, and this reduces the effectiveness of the role that L&D can play. A few examples illustrate this: One of Talent Management’s tasks is Succession Planning. Often, Talent relies heavily upon managers to recommend their successors. When there is a high level of Horizontal Integration, Talent Management will include HRBPs and L&D in the Succession conversation: HRBP’s can provide valuable inputs on the recommended successor’s suitability based on their dealings with them, and L&D can provide inputs on their skills and leadership readiness, and future development plans. Should their be consensus that the recommended manager is indeed a potential future successor, then an exponential benefit arises when L&D and Talent Management collaborate to determine the developmental needs and career-planning needed to bring the potential successor to a state of readiness on the replacement chart. By including Performance Management in the conversation, both L&D and Talent can have constantly updated visibility as to whether the potential successor remains a feasible choice. This approach is the basis for the reasonably recent concept of Integrated Talent Management.
Against this backdrop, L&D departments in general have a lot of maturing to undergo, to transform not just the department, but the entire organization to become Vertically and Horizontally Integrated and drive its competence in competing in the Post-Industrial (manufacturing) Age. We are now firmly in the age of the New Knowledge Economy. What could count more than the L&D department in an age that has the words ‘Knowledge Economy’ in its nomenclature?
One of the key results of an L&D function that matures in line with the New Knowledge Economy, and is truly effective, is a product known as a New Learning Organization (NLO). What is a NLO? It is a concept that was proposed by systems scientist, Peter Senge in a business book he wrote over 25 years ago, and it was defined as “a company that continuously transforms itself through the learning and development of its members.” Senge’s book was rated by Harvard Business Review as one of the most influential business books in 75 years.
The good news is that a blueprint exists to facilitate this maturity journey. The transformative principles that bring about maturity have been refined by the Towards Maturity Organization, and according authors Daly and Overton, they are: A Holistic People Experience; a Thriving Ecosystem; Agile Digital Infrastructure; Intelligent Decision Making and Continual Engagement. These are centered around Clarity of Purpose. The essence of a NLO is that the ENTIRE organization – from C-Suite, to the Line, to Individual Contributor - thinks, breathes and acts LEARNING. Learning drives innovation (provided it has the required mechanisms such as Appreciative Inquiry). Innovation drives market share and profitability. According to Daly and Overton, their research revealed that the top 10% of organizations who pursue the NLO principles are “three times more likely to report benefits relating to growth, profitability, transformation and productivity than the rest of the sample of 600” (Driving the New Learning Organization, May 2017).
If the conversations in your L&D department are dominated with the usual talk about taxonomies, leadership styles, thinking hats and Learning ROI, then we’d suggest that the focus and approach might be micro and not integrated, nor strategic, and therefore inadequately geared to deliver the competitive advantage and agility required by the C-Suite to operate in the New Knowledge Economy landscape.
We know how to set companies on a transformation path towards becoming a New Learning Organization – and a massive budget is not necessarily a prerequisite: there are often low-cost yet impactful steps that can initially be taken. We invite you to speak to us to learn more.